Alex Bok

“I contacted Alex for the first time to learn more about Ku Cycle, their vision, their innovations. Beside a team of top experts surrounding Alex and that his compagny will -I am sure- revolutionise bike industry in the next years, I met an incredible person. He is professional, clear minded, has an amazing analysis on the market with an incomparable experience to back it up. Leading to a great visions on how to drive his compagny. All that with such an humanity. Meeting that guy for the first few times was very rewarding professionnaly and personnaly.”

“I met Alex for the first time at a distributor meeting for Cervelo in Swiss about 10 years ago, since then I followed Alex on what he was doing and saw him adapting his business model from a tradional distribution and sales model toward a future resistance centrally controlled lean world wide distribution model. Alex is an example of a person who works well within his network and grows together with his partners in there. And above all Alex is simply nice to work with”

“Alex is passionate about his work and it shows in the final product. He's a problem solver who can operate in challenging environments without losing focus on the desired outcome. Work with Alex and you'll find that he's a committed partner.”

“Alex Bok, his engagement and passion for sport helps realize dreams. He is leading the no.1 triathlon in the world to world class performance since the start.”

“Alex is an absolute professional in everything he does. He is an outgoing strategist who is adamant about detail and precise presentation. In addition to be a sincerely warmhearted and polite individual, I personally have had the pleasure to work directly with Alex and learn from his great enthusiasm for a strong and motivating work ethic. Whit Raymond Dec. 11, 2012”

“Alex is a terrific manager of TeamTBB. I worked with him during my time at Cervelo Cycles. He is hard-driving and results oriented and also honest and transparent. Building a world class triathlon team is no easy feat and Alex has done it with vision and passion. He also delivers great value for his sponsors and understands more than most managers what value really means for a team sponsor. He is incredibly hard-working and personable, always advocating for his athletes and his sponsors.”

“Alex is a visionary with clear goals that is willing to rethink the norm and revolutionize a market. He is a personable, driven professional that sees possibilities beyond what most would consider feasable.”

“Alex Bok is a unique individual with infectious passion and commitment when he sets his mind to it. I've had the privilege to see the birth of Bike Boutique and its growth. Alex is a wonderful human and is an honest and hard-working individual in this 'dog eat dog world' . Wishing Bike Boutique and Alex a successful growth now and always. Your ex-colleague and friend. Raj Mohamad”

“I got to know Alex in his role as a business development professional. He is very strong in values and drive. Alex has a strategic mind and is very fluent in numbers, business cases and acumen. I appreciated the open and honest conversations we had. Alex is always fun to interact and work with. I visited him recently at his bike shop and learnt about the bike/lifestyle/social contribution project that he started to pursue with a lot of passion and was really excited to see what he and the team have accomplished within a year - I sensed the strong momentum of something big in the making.”