Designers: David Puppos, Brandon Antol, Nick Booth, Tristan Gerald, Patrick Chin, Ivanna Giron, Vectorworks, Inc., Columbia, Maryland, USA
Client: Vectorworks, Inc., Columbia, Maryland, USA
Vectorworks prides itself on providing design software that offers the freedom to follow your imagination wherever it may lead — an open door to allow your creativity to go wild. It's all about embracing the freedom to push boundaries, break the rules, and let your imagination run rampant.
The team’s tagline, design without limits, is as much of an explanatory statement as it is an imperative one — an invitation to unleash your inner design superhero, to go beyond what's expected, and to dream up something extraordinary.
As part of the rollout, the design team led efforts to capture this spirit in a series of creatives — from employee t-shirts to customer swag, and a huge coloring wall mural in their headquarters office.
The mural provides current employees, future employees, and visitors 224 square feet of space to be creative, spark imagination and make their mark on the brand with colors pulled directly from the brand palette.
Using impossible geometry, tool icons from the software, and a playful illustrative style, impossible design meets the Vectorworks tagline in a fun, imaginative way.
